Mar 23, 2023 Full Sail Ahead: Crafting My Comms Compass for Smooth Sailing Full Sail gave me invaluable knowledge and confidence for navigating the ever-evolving communications landscape, emphasizing the importance of understanding our impact and staying current with emerging trends and technologies. Feb 25, 2023 How the American Legion is Using Social Media to Connect with Veterans and Build a Community A look at how the American Legion uses Twitter, YouTube, live streaming, analytics, and social media advertising to engage veterans, attract younger generations, and build a community. Feb 25, 2023 Mastering Online Media Rooms: Latest Trends, Best Practices, & More for PR Professionals As a PR professional and graduate student, I know online media rooms are vital for effective communication. In this blog, I discuss their benefits, essential elements for graduate education, best practices, building credibility, content strategy, marketing tactics, and ethical considerations including crisis management. Jan 29, 2023 The Evolution of Reputation Management Strategies in Educational Settings: A Disappointing Reality Understanding the importance of modern analytics, digital communication, and social business practices is crucial for effective communication planning. Dec 10, 2022 Building a Support Network After Serving Building a Support Network After Serving aims to assist veterans in transitioning to civilian life by providing valuable information and tools for building a support network. Dec 10, 2022 Why Event Marketing is a Must-Have for Building Trust and Strengthening Customer Relationships To ensure teaching event marketing is genuinely effective, graduate-level courses need to focus on more than just the basics, including data and analytics, technology, social media, influencer marketing, and other emerging trends and techniques to stay ahead of the curve. Nov 20, 2022 20+ Years in Communication: How Grad School is Failing Me Graduate public relations programs fail to prepare students for the job market by not teaching current, applicable skills and focusing on outdated methods. Oct 23, 2022 Why Are Colleges Setting Students Up for Failure: Teach Real World Use Cases Not How to Generate Another APA-Style Report Colleges and universities are not preparing graduates for the job market by teaching outdated skills and emphasizing report writing, causing a gap between employers' needs and graduates' abilities in marketing and public relations. Sep 25, 2022 What I Learned from the Social Media Metrics and ROI Course The course on social media metrics provided some insight but did not meet the writer's expectations as it focused too much on fundamentals and not enough on real-world usage, using metrics to identify patterns and trends, and presenting information to clients. Aug 27, 2022 Public Relations Tools and Resources: How to Stay Ahead of the Curve The future of public relations in a digital world requires professionals to be creative and use new online tools to connect with people, as traditional methods are no longer sufficient. Jul 23, 2022 How to Push the Boundaries of Communications Without Breaking the Law As a communication professional, it is important to prioritize ethical behavior, be truthful and transparent, and engage in clear communication. Jun 26, 2022 Writing for Interactive Media: Lessons Learned Writing for interactive media requires connecting with your audience, grabbing their attention, and constantly improving as a writer. May 29, 2022 Public Relations in a Digital World A well-written press release can make all the difference in how an organization is perceived by journalists, media outlets, investors, and different audiences. May 15, 2022 One Too Many: Veteran Suicide Prevention PSA A public service announcement script and storyboard for a veteran suicide prevention campaign, reminding us that every veteran lost to suicide is one too many. Apr 21, 2022 LinkedIn – Professional Network A walkthrough of my LinkedIn professional profile, including my main profile, interests, and complete profile views. Apr 18, 2022 Inspiration: Never Give Up An inspirational reflection on the personal expectation to never give up, because nothing is promised and nothing is given. Apr 18, 2022 Intention Statement A statement of intention outlining leadership philosophies focused on serving service members and their families through engagement, innovation, and continuous improvement. Apr 10, 2022 Journey Timeline A six-step Instagram story mapping the journey from Full Sail graduation to launching The Motech Group's air show marketing services.
