Lasting Relationships
Campaigns that build and reinforce real partnerships with local and global communities — not impressions for impressions' sake.
About
My journey in communications began as a Marine combat correspondent — multiple deployments, a camera, and deadlines that didn't care about the conditions. After active duty, I turned that experience into best practices for broadcast and strategic digital communications across the DoD community, abroad and in combat environments.
After a stint in Washington, D.C. as a broadcast producer, I returned to the DoD and spent a decade in Iwakuni, Japan directing an international corporate sponsorship and advertising program — leading host-nation public relations, communication strategies, and comprehensive marketing campaigns for the Marine Corps' morale, welfare, and recreation programs.
Today I direct stakeholder engagement strategies at the U.S. General Services Administration — the agency overseeing nearly 370M rentable square feet and roughly $75B in annual contracts — leading digital campaigns that bring accurate, timely, and relevant information to customers, stakeholders, and the public.
I hold a Master of Arts in Public Relations and a B.S. in Media Communications from Full Sail University, completed the Executive Leadership Program at UNC Kenan-Flagler Business School, and am a graduate of the Defense Information School. The thread through all of it: teams first, story always, results measured.
Campaigns that build and reinforce real partnerships with local and global communities — not impressions for impressions' sake.
Award-winning leadership of diverse, multifaceted creative teams across every marketing channel — in peacetime and in combat zones.
Directed international B2B financial, sponsorship, and advertising entry strategies that exceed the standard for customer and market experience.
Technical, analytical, content-first execution — quantitative decisions that drive response rates up and launch campaigns that land.