Articles · April 10, 2022
Journey Timeline
A six-step Instagram story mapping the journey from Full Sail graduation to launching The Motech Group's air show marketing services.
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Career
Launch The Motech Group, which provides full-service marketing solutions for air show organizers and other aviation-related clients.
Graduation
TMG will provide advertising, sales, sponsorship, and marketing services solutions for three local, regional, national, or international air shows within one year of graduation.
Steps
Trademark TMGʼs Mission statement: “To exceed the expectations of those we serve.”
Define TMG’s four core services: Marketing Strategy, Design Services, PR Management, Advertising & Sponsorship.
Develop core basics and departmental offerings for Community Relations, Graphic Design, Digital Media, and Business-to-Business Advertising & Sponsorship.
Develop business plan that includes the evolution of traditional air shows by focusing on developing plans aimed at: New Generation of Air Show Attendees, New & Emerging Technologies, New Categories of Static Displays.
Send promotional pitch deck to senior executives from the aerospace industry, airline companies, airports, government entities, media, and potential advertisers and sponsors.
Provide event marketing, advertising, and sponsorship solicitation services at no-cost for two regional airshows.