MCAS Iwakuni · Annual
Friendship Day Airshow
Marketing, advertising, and sponsorship direction for one of Japan's largest U.S.–Japan friendship events — 200,000 guests through the gates every year.
Washington, D.C. · Creative Leader & Strategic Communicator
I lead creative teams that make marketing magic.
Twenty-five years of strategic communications — from Marine combat correspondent to directing seven-figure international campaigns to leading stakeholder engagement for a $75B federal portfolio. Also a pretty awesome dad.
25+ Years in communications
4.5M Monthly impressions (from 230K)
200K Annual airshow guests
$75B Federal portfolio storytold
Selected work
All work →Editor-in-Chief
Preview Magazine
The award-winning monthly magazine for the Iwakuni community — from editorial direction to typesetting standards.
Editor-in-Chief · Travel Series
Ikimasho!
A travel show spotlighting local and regional Japan for servicemembers and their families. 行きましょう — let's go.
Latest articles
All articles →Mar 23, 2023
Full Sail Ahead: Crafting My Comms Compass for Smooth Sailing
Full Sail gave me invaluable knowledge and confidence for navigating the ever-evolving communications landscape, emphasizing the importance of understanding our impact and staying current with emerging trends and technologies.
Read →Mar 15, 2023
American Legion: Final Presentation Development
The American Legion's social media campaign was successful in attracting younger audiences while still engaging existing members. The campaign resulted in a significant increase in website traffic and social media engagement, as well as a more positive perception of the American Legion among potential members.
Read →Mar 8, 2023
American Legion: Research
Primary research with surveys and focus groups revealed how the American Legion can modernize its communication and social media presence to attract new members while serving its existing membership.
Read →Have a story worth telling?
I'm always up for talking strategy, teams, and the next big campaign.
michael@motech.io →