Friendship Day Airshow
Marketing, advertising, and sponsorship direction for one of Japan's largest U.S.–Japan friendship events — 200,000 guests through the gates every year.
Selected Work
Campaigns & productions of note
From 200,000-guest airshows to late-night television from Baghdad — a few favorites from 25 years in the field.
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Preview Magazine
The award-winning monthly magazine for the Iwakuni community — from editorial direction to typesetting standards.
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Ikimasho!
A travel show spotlighting local and regional Japan for servicemembers and their families. 行きましょう — let's go.
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Operation Iraqi Stephen
Fundamental production and creative support for Stephen Colbert's legendary week of shows from Iraq, Going Commando.
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Narrowcast Network
Scaled an advertising network from 3 screens to 40 active sites while collapsing per-site cost from $800+ to $60.
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GSA Social Program
Agency-wide social guidelines, campaign strategy, and a trained specialist team — sustained growth in engagement and followers.
One Too Many
An award-minded suicide-prevention awareness campaign for the Iwakuni community — one loss is one too many.
MCCS Brand Standard
The complete 2021 brand standard for MCCS Iwakuni — logo systems, typography, voice, and usage rules across every channel.
Sponsor's Airshow Book
Premium sponsor-facing publication for the Friendship Day Airshow — inventory, audiences, and activation playbook.
IWACON
Pitch and marketing plan for Iwakuni's pop-culture convention — from naming to sponsorship inventory.
Guide to Iwakuni
The annual guide for families arriving at MCAS Iwakuni — everything from housing to hidden ramen counters.
Community Directory
Quarterly community directory connecting 15,000+ residents to services, programs, and events on station.
COVID-19 Action Plan
Rapid-response communication plan that kept an overseas military community informed through the pandemic.
Bueno Burrito Refresh
Full brand refresh for a station favorite — new identity, menu system, and launch campaign.