Mar 23, 2023Full Sail Ahead: Crafting My Comms Compass for Smooth SailingFull Sail gave me invaluable knowledge and confidence for navigating the ever-evolving communications landscape, emphasizing the importance of understanding our impact and staying current with emerging trends and technologies.Mar 15, 2023American Legion: Final Presentation DevelopmentThe American Legion's social media campaign was successful in attracting younger audiences while still engaging existing members. The campaign resulted in a significant increase in website traffic and social media engagement, as well as a more positive perception of the American Legion among potential members.Mar 8, 2023American Legion: ResearchPrimary research with surveys and focus groups revealed how the American Legion can modernize its communication and social media presence to attract new members while serving its existing membership.Mar 1, 2023American Legion: Client Background & Swot AnalysisAn introduction to the American Legion's background and a SWOT analysis laying the groundwork for a social media campaign to grow membership and combat the perception that the organization is out of touch.Feb 25, 2023How the American Legion is Using Social Media to Connect with Veterans and Build a CommunityA look at how the American Legion uses Twitter, YouTube, live streaming, analytics, and social media advertising to engage veterans, attract younger generations, and build a community.Feb 25, 2023Mastering Online Media Rooms: Latest Trends, Best Practices, & More for PR ProfessionalsAs a PR professional and graduate student, I know online media rooms are vital for effective communication. In this blog, I discuss their benefits, essential elements for graduate education, best practices, building credibility, content strategy, marketing tactics, and ethical considerations including crisis management.Jan 29, 2023The Evolution of Reputation Management Strategies in Educational Settings: A Disappointing RealityUnderstanding the importance of modern analytics, digital communication, and social business practices is crucial for effective communication planning.Dec 10, 2022Building a Support Network After ServingBuilding a Support Network After Serving aims to assist veterans in transitioning to civilian life by providing valuable information and tools for building a support network.Dec 10, 2022Why Event Marketing is a Must-Have for Building Trust and Strengthening Customer RelationshipsTo ensure teaching event marketing is genuinely effective, graduate-level courses need to focus on more than just the basics, including data and analytics, technology, social media, influencer marketing, and other emerging trends and techniques to stay ahead of the curve.Nov 20, 202220+ Years in Communication: How Grad School is Failing MeGraduate public relations programs fail to prepare students for the job market by not teaching current, applicable skills and focusing on outdated methods.Oct 23, 2022Why Are Colleges Setting Students Up for Failure: Teach Real World Use Cases Not How to Generate Another APA-Style ReportColleges and universities are not preparing graduates for the job market by teaching outdated skills and emphasizing report writing, causing a gap between employers' needs and graduates' abilities in marketing and public relations.Sep 25, 2022What I Learned from the Social Media Metrics and ROI CourseThe course on social media metrics provided some insight but did not meet the writer's expectations as it focused too much on fundamentals and not enough on real-world usage, using metrics to identify patterns and trends, and presenting information to clients.Aug 27, 2022Public Relations Tools and Resources: How to Stay Ahead of the CurveThe future of public relations in a digital world requires professionals to be creative and use new online tools to connect with people, as traditional methods are no longer sufficient.Aug 21, 2022Notion: The Best Free App for Public Relations ProfessionalsNotion is a project management and note-taking application that improves efficiency and productivity and is an ideal solution for public relations professionals.Jul 23, 2022How to Push the Boundaries of Communications Without Breaking the LawAs a communication professional, it is important to prioritize ethical behavior, be truthful and transparent, and engage in clear communication.Jun 26, 2022Writing for Interactive Media: Lessons LearnedWriting for interactive media requires connecting with your audience, grabbing their attention, and constantly improving as a writer.May 29, 2022Public Relations in a Digital WorldA well-written press release can make all the difference in how an organization is perceived by journalists, media outlets, investors, and different audiences.May 15, 2022One Too Many: Veteran Suicide Prevention PSAA public service announcement script and storyboard for a veteran suicide prevention campaign, reminding us that every veteran lost to suicide is one too many.Apr 21, 2022LinkedIn – Professional NetworkA walkthrough of my LinkedIn professional profile, including my main profile, interests, and complete profile views.Apr 18, 2022Inspiration: Never Give UpAn inspirational reflection on the personal expectation to never give up, because nothing is promised and nothing is given.Apr 18, 2022Intention StatementA statement of intention outlining leadership philosophies focused on serving service members and their families through engagement, innovation, and continuous improvement.Apr 10, 2022Journey TimelineA six-step Instagram story mapping the journey from Full Sail graduation to launching The Motech Group's air show marketing services.Aug 15, 2021Bitcoin is Dead: The UK's Failed Attempt at Promoting CryptocurrencyA review of the UK's advertising campaign and shift adjustments based on Cialdini's six principles of persuasion.Jul 7, 2020Content StrategyYou get as much as you give when pursuing your eductation. Developing the right strategy is key to developing your own success.
