Directs stakeholder engagement strategies for the General Services Administration (GSA), a federal agency responsible for centralized procurement and overseeing a nationwide real estate portfolio of nearly 370 million rentable square feet and approximately $75 billion in annual contracts.

As the Stakeholder Engagement Branch Chief, serves as a supervisor and program expert in social media, providing leadership in the development, direction, and management of communications for the Office of Strategic Communication (OSC). Responsible for leading the planning and execution of social media campaigns that promote the GSA's mission and activities, and for providing accurate, timely, and relevant information to the organization's customers, stakeholders, and the public. Additionally, provides expert technical advice and authoritative technical guidance on critical, controversial, or confidential program matters, while also overseeing the operations of the OSC's social media communications activities and projects and resolving any issues that may arise.

• Increased the effectiveness and reach of GSA's social media campaigns, resulting in an ongoing increase in engagement on social media platforms.
• Developed and implemented new social media guidelines and best practices, improving the quality and consistency of agency-wide social media content.
• Successfully managed and oversaw a comprehensive social media communications program, ensuring the timely completion of all ongoing projects and initiatives.
• Mentored and trained a team of social media specialists, improving the efficiency and productivity of the team on an ongoing basis.
• Provided expert technical advice and consultation to OSC management and administrative staff on social media strategy and planning, leading to more effective and targeted outreach efforts on an ongoing basis.
• Analyzed and evaluated program needs, developing and implementing effective outreach strategies that led to an ongoing increase in the number of new followers on social media platforms.
• Designed and developed high-quality social media outreach products and materials, resulting in an ongoing increase in usage of these resources by other HSSOs and agency leadership.

Directed the Digital Media, Graphic Design, Creative, Client Relations, and Advertising, Sponsorship, and Sales Departments, responsible for marketing plans, market research, complete oversight and administration of an international corporate sponsorship and advertising program, host nation and installation public relations, communication strategies, and comprehensive marketing campaigns through multimedia platforms supporting all special events and programs.

• Directed marketing, advertising, and sponsorship support for the MCAS Iwakuni Friendship Day Airshow, hosting 200k participants annually.
• Editor-in-Chief of the award-winning monthly magazine, Preview.
• Managed, solicited, and contracted a seven-figure international advertising, sponsorship, and marketing budget.
• Increased monthly impressions from 230k to 4.5M by expanding the digital advertising platform, leveraging sponsorship agreements to streamline connectivity.
• Researched, developed, and implemented a new client relationship management (CRM) solution that focuses on complete, interactive collaboration, replacing a dated platform, saving an estimated $100k per year.
• Utilized quantitative and qualitative data to identify trends and strategies that helped streamline the project management processes to effectively and efficiently process an average of 12k+ marketing requests while ensuring client and internal communication and collaboration.

Directed a team of digital media professionals to successfully develop broadcast and digital media content for a variety of distribution platforms, while utilizing cloud and green marketing techniques to improve collaboration and reduce overhead.

• Directed marketing, advertising, and sponsorship support for the MCAS Iwakuni Friendship Day Air Show, hosting 200k participants annually.
• Expanded the digital, narrowcast network advertising platform from three locations to 40 active sites.
• Reduced the narrowcast network price point of $800+ per location, to $60 per site, effectively saving an estimated $29K in expansion costs.
• Developed and implemented new broadcast technologies, resulting in increased coverage and rebranding of MCCS Broadcast marketing efforts.
• Created a team of 13 marketing professionals to beta test a new cloud marketing solution that focused on internal communication through sharing information.
• Created Ikimasho!, a travel show that highlights local and regional activities geared towards servicemembers and their families.
• Directed live, multi-camera events for ceremonies, concerts and press conferences.

As a broadcast producer, created audio/video products for both internal and external release with a strong focus on creativity, while maintaining a modern, overall look and feel to the end product. Provided technical and creative input into writing, directing, producing, and editing products that presented multifaceted viewpoints.

• Leveraged strengths in cost-effective broadcast and marketing management and vendor negotiations to reduce expenses without compromising strategic goals.
• Managed the technical, conceptual, and content development of targeted campaigns.
• Managed all aspects of broadcast production from concept development to distribution in coordination with public affairs officers and broadcasters across all regions.
• Wrote course guides and conducted hands-on training to enhance GSA’s broadcasters’ and photographers’ understanding of complex industry standards to improve production quality effectively.
• Implemented broadcast standards to ensure the look and feel of multimedia/web and television productions exceeded expectations.

Multifaceted and challenging leadership role operating in a close-knit team setting fully accountable for sourcing, securing, and producing multifaceted products and interviews that elevated the command directive on a broad range of topics in a highly strategic, results and deadline-driven combat environment. In-depth research, investigation, decision-making, and follow up of key information sources. As a broadcast operations manager, collaborated with other producers, news presenters, and production teams of major news networks, local and international military media outlets, to steer dedicated messaging to air in a high-pressure atmosphere.

• Track record for leading creative minds in overcoming numerous obstacles to successfully meet and exceed command expectations in high-tempo and hazardous environments.
• Gifted in sourcing, approaching, and influencing the creative and professional process.
• Led, mentored, trained, and supported crews of technical/creative staff, frequenting remote locations for extended periods.
• Successfully assisted the White House Press Corps on numerous occasions in live, live-to-tape interviews and ceremonies for POTUS, VPOTUS, and former POTUS.
• Crafted, designed and implemented an international partnership campaign that helped garner and improve international relations.
• Project managed and directed a team in producing multiple in-depth documentaries covering international military strategy, operational conduct and interaction of U.S. and Iraqi forces.
• Provided fundamental support and creative assistance to senior military leadership and staff of The Colbert Report in the production and execution of Operation Iraqi Stephen: Going Commando.
• Achieved unparalleled success in meeting daily, time-critical deadlines despite being confronted with limited phone and internet communication, harsh working conditions, diminishing team spirit, and having to deal diplomatically with senior officials on delicate issues.
• Helped initiate and execute a no-fail studio operations program that became fundamental in supporting senior military and government officials

Produced and edited product for print and broadcast mediums for distribution to news and community organizations both locally and across the globe. Compiled feeds for broadcasters; edited visual and audio products utilizing digital editing equipment under tight deadlines. Wrote, updated, and transcribed scripts. Researched and contributed story ideas.

• Conducted live event switching (live-cross) of the annual Summer Music Festival and the United States Marine Corps Ball.
• Conceptualized and created a ten-minute monthly community outreach program entitled “Around the Station.”
• Assisted in the design and implementation of a Narrowcast Network that produced thousands of daily impressions.
• Assisted the production, programming, and technical aspects of the launching of “MCCS Max,” offering closed-circuit cable television programming to station residents.
• Increased radio, television spot and digital signage production by 90% within the first year.
• Assisted American Forces Network, Iwakuni with ENG/EFP support, providing coverage support for more than 100 events.

Preview Magazine – A seasoned proofreader and typesetter distinguished from peers by outstanding eye for detail, creative flair, and resolute determination towards maximizing quality in fast-paced environments. Acknowledged for executing balanced judgment in deadline-critical projects, delivering on-time, high-quality work, and willingness to share expert technical knowledge with team members.

• Conceptualized new categories of graphics, managed contributing artists, reviewed submitted graphics, and led projects to on-time completion.
• Organized library of graphic designs and artwork.
• Assisted editorial staff by proofreading, copyediting, filing, fact checking, archiving, and researching articles for video publication, establishing acceptance of new methods and standards.
• Researched and produced five, four-hour weekly radio segments.
• Conceptualized and created a ten-minute monthly community outreach program entitled “Around the Station.”
• Increased number of graphics 90% by including animation and short movies.
• Automated and improved production process to reduce delays and overruns.
• Organized library of graphic designs and artwork, setting clear expectations and deliverables.
• Worked with organizations to enhance content through visually appealing layouts and enhanced text effects, increasing the quality of military and civilian communications.
• Managed publication of over 1000 major products in three years, maintaining a 99.5% on-time ratio.

• Directed a 25-person team documenting public, official, ceremonial activities, and combat operations in more than 40 cities, towns, and provinces of Iraq.
• Planned, coordinated, and directed video documentary coverage of domestic events and trips.
• Oversaw handling, safeguarding, archiving, and post-production process of over 2,000 video products.
• Conceptualized new categories of graphics, managed contributing artists, reviewed submitted graphics, and led project to on-time completion, setting clear expectations and deliverables.
• Determined business strategy, acquisitions, marketing campaigns, and oversaw production of all publications, eliminating most product re-allocations.

UNITED STATES MARINE CORPS | AMERICAN FORCES NETWORK

News Director, NCOIC MCAS Iwakuni, Japan @June 1, 2003 → January 1, 2005

UNITED STATES MARINE CORPS | NATIONAL SECURITY AGENCY

Ft. Meade, MD @December 1, 1999 → May 30, 2003

EDUCATION

Never Stop Learning

Media Communications

Media Communications

Full Sail University

Online Marketing Foundations

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Developing Your Leadership Philosophy

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Executive Leadership Program

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UNC Kenan-Flagler Business School

Defining & Achieving Professional Goals

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Project Management Foundations: Small Projects

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Project Management Foundations: Communication

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Sports Marketing & Media

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Leading with Emotional Intelligence

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Motivating & Engaging Employees

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Defense Information School

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Veterans of Foreign Wars

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Lifetime Member

United States Combat Correspondent's Association

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Lifetime Member

Marine Corps Combat Veteran

Marine Corps Combat Veteran

Lifetime Member