J. Michael BrowningWith the demand for innovative public relations strategies continuing to rise, it's more important than ever to stay ahead of the curve. The number of tools available to help with the daily grind of public relations, marketing, and social management continues to increase, both from more established companies and from smaller start-ups, making it more difficult than ever to stay on top of all the latest innovations. In this post, I'll outline some of my expectations for this month, a few key topics that I either learned about or expanded my knowledge and understanding of, and where I think the digital future of public relations will be.
What I Thought I Would Learn About
I thought I would learn how to be a better communicator, the tools I need to manage a public relations crisis, and the resources available to help me do my job better. Instead, I learned a little about the history of public relations, the different types of social content management tools and resources available, and how to use them effectively. I also learned about some of the challenges public relations professionals face today and how to overcome them.
Here are a few areas that I particularly enjoyed learning about.
Why Using Post Scheduling Streamlines Your Social Media Content Scheduling
If you're in charge of your company's social media, you know how time-consuming it can be to create and post content. Platforms like Hootsuite can help by allowing you to schedule your posts in advance. This way, you can take a break from social media while ensuring that your content is regularly published. Plus, these platforms reporting tools can help you track the engagement of your posts so that you can see what's working and what isn't.
Why You Should Leverage Social Media Influencers
As a professional communicator, staying ahead of the curve in marketing and public relations is essential. After all, these are the two key areas that will help you grow your brand and connect with new customers. One way to do this is to leverage social media influencers.
The Importance of Shorform Videos on Social Media
As we move into the future, it's essential to be aware of the latest trends in social media. One of the most popular trends right now is short-form videos. These videos are typically under two minutes and are perfect for platforms like Instagram and TikTok. Here are three reasons why you should consider using short-form videos on social media:
- Videos are engaging and capture attention more effectively than text or images.
- They are easy to consume (addictive) and can be watched on the go.
- Videos can help humanize your brand and make it more relatable to your audience.
The Future of Public Relations in a Digital World
The rise of digital media has had a profound impact on the public relations industry. Professionals can no longer rely on traditional methods to reach their audiences. Instead, they must be creative and use new online tools to connect with people.