J. Michael BrowningAnother month at Full Sail, in pursuit of another bachelor’s degree. I wonder if I have the right strategy?
The class is editing for the web and creates an interesting perspective for me. I’ve created web-specific content for about as long as some students in the course have been around. However, I think that’s what’s great. Why would I go into something just automatically thinking I know more than anyone else?
Not smart. And I’m not the most intelligent, and to be honest, I’m just looking to top off my cup with as much out-there-info that I can.
Project-Up
The first block is all about those resources.
EFW-L Orientation
Orientation covers the basic overview of the core competencies, deliverable, late work, extension policies, and required reading.
- What is strategic content?
- What is an interactive medium?
- What are the needs of the end-user?
- What are the needs of a business?
Particular attention should be paid to the two referenced books:
- Practical UX Design (Skim book; Read Chapter 2)
- Practical Web Design for Absolute Beginners (Skim; Read chapters of interest)
TIPS: 10 Commandments
Here’s the week one orientation. A video is provided that focuses on web editing. Most of the content provided is generic and certainly preferential.
Internal Voice: Rules are meant to be broken
Here’s a side note – any reference to above the fold or above the scroll is dated and irrelevant. There are now multiple generations of mobile users that expect to scroll.
EFW-L LIVE
This section lays out a schedule of live Zoom sessions. However, the first session looks like a review of the 10 Commandments … why?
EFW-O WK1 1.1 Content Strategy
It appears that we will build sites for fictitious businesses. Initial course work has us revising the fake company, and then completing a Lynda/LinkedIn training module.
Deliverable
- Complete the LinkedIn training
- Write a discussion that covers (from training): – Three points of interest– Areas you want to explore more– How you will apply insight
What I turned in
Purpose
The intended purpose of constructing a content strategy is to plan against your intended outcome decisively. This allows one to create sustainable content that is both engaging and applicable to one’s target audience.
Three Points of Interest
User Experience as it applies to content strategy
This should be a the forefront of all that we do – a positive user experience should be the primary directive that drives the course of action to achieve the experience.
Understanding the intent behind empathy maps
Understanding that customer-centric outcomes should be planned before determining the path to reaching success.
Substance & structure
Having a plan that’s just focused on A to B is inadequate. One must utilize appropriate quantitative data that’s driven by a qualitative factor.
More Info, & Why?
Delving into the analytical side of content development as it applies to fact-based personas and empathy maps.
I am a big believer in letting the analytical process guide the creative intent. Use real data to ensure a more favorable result/impact upon your target audience.
How to Apply Insights?
Focus on the audience. Providing foresight and adequate planning should have a positive impact on result-driven feedback for the proposed target audience.
Overview
I know the content is intended to be entry-level, and I need to approach it as such. However, this is undoubtedly wave-top material. But then again, so were my responses.
I should focus on putting in as much as I expect to get out. However, for what Full Sail hits you with for tuition, quality is an expectation.
Pointless Rating
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