J. Michael BrowningWhen it comes to social business, and businesses implementing its social media campaign in an effective manner, it's always good to research how others in the industry are utilizing social platforms to its advantage.
This week's platforms are Pinterest, Instagram and Facebook.
Full Sail & Pinterest
Full Sail and Pinterest are a match made in heaven! With 32 boards, 2900+ pins and over 4200 followers, it’d be a no-brainer to say Full Sail is a fan of the social platform.
Describe the visual content Full Sail shares on Pinterest?
Visitors that happen by Full Sail’s main page on Pinterest can quickly tell by looking at the names of the boards what Full Sail’s intent is. They provide visual information on everything from the types of degrees offered, to housing, decor and survival ideas, to wicked-awesome design concepts.
In what way does the content support the Full Sail brand?
Most (if not all) of Full Sail’s posts promote the organization in one way of the other. Why the posts are numerous and visually appealing, it’s also practical and informative. The way Full Sail uses Pinterest to promote the school with creative guise is genius. Instead of a typical (and oft boring) blog post of local eateries, current or future students/faculty can check out the Food board.
How does Full Sail engage with their audience in this medium?
Content, content and more content. Full Sail is quick to post informative information (instead of information for the sake of just posting).
Dollar Shave Club & Pinterest
Describe the visual content Dollar Shave Club shares on Instagram?
Hilarious. DSC posts a great mixture of photos to Instagram: all are of high quality and directly relate to its business.
In what way does the content support the Dollar Shave Club brand?
Product, product and more product. However, given the visual nature that is Instagram, DSC does a great job of ensuring the content they do publish to the social network is of the same high quality as its products.
How does Dollar Shave Club engage with their audience in this medium?
With awesome stuff like this.
In addition, DSC does a weekly Member post, where it highlights one of its customers on Instagram. This type of interaction is a great way to bring in new customers via word of mouth.
Science World & Facebook
Describe the visual content Science World shares on Facebook?
The visual content is so-so. Many posts are text related and some are accompanied with an image, but the image doesn’t always lead the visitor towards a conclusion as to what the post is about.
In what way does the content support the Science World brand?
A recent post was about homemade hovercrafts .. come on, that’s science.
How does Science World engage with their audience in this medium?
A lot of its posts are focused on interactive science and fun science you can do at home either by yourself or with kids.