Mar 15, 2023American Legion: Final Presentation DevelopmentThe American Legion's social media campaign was successful in attracting younger audiences while still engaging existing members. The campaign resulted in a significant increase in website traffic and social media engagement, as well as a more positive perception of the American Legion among potential members.Mar 8, 2023American Legion: ResearchPrimary research with surveys and focus groups revealed how the American Legion can modernize its communication and social media presence to attract new members while serving its existing membership.Mar 1, 2023American Legion: Client Background & Swot AnalysisAn introduction to the American Legion's background and a SWOT analysis laying the groundwork for a social media campaign to grow membership and combat the perception that the organization is out of touch.Feb 25, 2023How the American Legion is Using Social Media to Connect with Veterans and Build a CommunityA look at how the American Legion uses Twitter, YouTube, live streaming, analytics, and social media advertising to engage veterans, attract younger generations, and build a community.Feb 12, 2023Maximizing Impact: The American Legion's Social Media Campaign StrategyThe American Legion is launching a comprehensive social media campaign to increase brand awareness, build relationships with its followers, and promote its programs and services.Dec 10, 2022Building a Support Network After ServingBuilding a Support Network After Serving aims to assist veterans in transitioning to civilian life by providing valuable information and tools for building a support network.May 15, 2022One Too Many: Veteran Suicide Prevention PSAA public service announcement script and storyboard for a veteran suicide prevention campaign, reminding us that every veteran lost to suicide is one too many.
